Principal Product & Experience Designer

Remote
Full Time
Experienced

Principal Product & Experience Designer


Location: Remote within approved US states
Reports to: President & COO
Travel: Up to 10-15%
 

Overview


BombBomb pioneered video messaging to help relationship-driven professionals build authentic connections.

Now, we're at an inflection point.

We are evolving from a horizontal point solution into a Homebuilder-focused, Al-powered platform and design will be central to that transformation.

This shift requires more than new features. It requires a reimagined end-to-end experience tailored to a specific ICP with unique workflows, buying journeys, and communication needs.

We are looking for a Principal Product & Experience Designer to own how customers experience BombBomb across product and web-from first impression through long-term value.

You will partner closely with Marketing and Product Marketing, who own positioning and messaging, to translate that strategy into intuitive, high-performing customer experiences.

Your mission: Design a category-defining experience for homebuilders that drives activation, adoption, and revenue growth-powered by Al and grounded in human connection. 
 

Why this Role Matters Now


BombBomb is making a deliberate shift:
  • From broad, horizontal use cases > focused Homebuilder ICP
  • From standalone tool > integrated workflows and
  • From video utility > Al-powered experience layer across the customer journey
Today, we have:
  • Fragmented design ownership and no dedicated design leader
  • A need to improve activation, conversion, and retention
  • An opportunity to win through experience differentiation in a vertical market
At the same time, internal feedback highlights the need for:
  • Greater alignment and consistency across leadership and teams
  • More cohesive execution and shared vision
Design will play a central role in solving both customer-facing and internal challenges.
 

What You’ll Do


Own the Homebuilder Customer Experience

Design a cohesive, end-to-end experience tailored to the Homebuilder ICP:
  • Lead capture and first interaction
  • Buyer communication workflows (video, messaging, follow-ups)
  • Project and relationship lifecycle touchpoints
  • Internal team collaboration experiences
Translate real-world homebuilder workflows into intuitive, high-value product experiences.
 

Lead Product Design for a Verticalized Platform
  • Partner with Product and Engineering to evolve BombBomb into a Homebuilder-specific platform
  • Design workflows that reflect how homebuilders actually sell, communicate, and manage relationships
  • Reduce complexity while increasing perceived value
Move from generic UX > deeply contextual, industry-specific experiences
 

Lead the Classic to BombBomb 3.0 Migration Experience
  • Own the design of the end-to-end migration experience from Classic to BombBomb 3.0, one of BombBomb's most critical business priorities
  • Identify and design:
      • Missing features and workflows required for customers to successfully transition
      • Migration pathways that reduce friction and perceived risk
      • In-product experiences that clearly demonstrate the value of BombBomb 3.0 over Classic
  • Partner with Product, Engineering, and Growth to:
      • Prioritize features that unlock migration at scale
      • Design experiences that make moving to BombBomb 3.0 intuitive, compelling, and inevitable
      • Improve adoption, activation, and retention within the new platform
  • Turn migration from a forced initiative into a customer-driven upgrade experience
     

Own Website Experience & Conversion
 
  • Partner with Marketing and Product Marketing to bring BombBomb's Homebuilder positioning and messaging to life through experience
  • Design and optimize the website as a high-performing growth asset
  • Translate messaging into:
      • Clear information hierarchy
      • Intuitive page flows
      • High-converting user journeys
Improve:
    • Visitor-to-trial and visitor-to-demo conversion rates
    • Clarity of value proposition through layout and interaction
    • Overall usability and speed to understanding
Treat the website as a productized experience, where design ensures messaging is understood, trusted, and acted on.
 

Drive Activation & Time-to-Value
  • Design onboarding experiences tailored to homebuilder workflows
  • Help users quickly understand:
      • How BombBomb fits into their process
      • Where Al enhances their communication
  • Reduce friction and accelerate "aha moments"
     

Design Al-Native Experiences
  • Integrate Al into core workflows:
      • Message creation
      • Follow-ups
      • Personalization at scale
  • Partner with Marketing to ensure Al capabilities are clearly communicated, and design how they are experienced and adopted in-product
Ensure Al feels:
  • Useful, not gimmicky
  • Assistive, not intrusive
  • Aligned with human connection (core to BombBomb)
 

Build a Scalable Design System Across Product & Web
  • Create a unified system that supports:
      • Product consistency
      • Faster iteration
      • Cross-functional alignment
  • Ensure the system reflects a modern, Al-forward, vertical Saas brand


Act as a Cross-Functional Unifier


Partner closely with:
  • Marketing & Product Marketing (positioning, messaging, campaigns)
  • Product (roadmap, prioritization, user workflows)
  • Engineering (feasibility and execution)
  • Growth (conversion, funnel performance)
Your role is to translate strategy into experience by ensuring that:
  • Messaging is clearly expressed through product and web interactions
  • Customer journeys are cohesive across all touchpoints
  • Friction is removed from key conversion and activation moments
Ensure the effectiveness of BombBomb's messaging through the experiences you create for our customers.


Establish a Measurement & Learning Loop

  • Define and track key experience metrics:
      • Time to first value
      • Activation rate
      • Trial-to-paid conversion
      • Feature adoption
      • Retention and engagement
         
  • Continuously refine experiences based on data and user feedback
 


Elevate High-Stakes Internal & External Communications
 

  • Own the design and experience of high-impact company communications, including key customer presentations, investor and board materials, and annual reports
  • Partner with leadership, Growth, and Marketing to ensure these moments clearly communicate BombBomb's Homebuilder-focused, Al-powered vision and reflect a cohesive, high-quality brand
  • Establish templates and scalable systems that elevate quality, drive alignment, and enable teams to move quickly
     

What Success Looks Like in 12 Months
  • BombBomb delivers a clear, differentiated experience for homebuilders
  • Significant percentage of customers migrate from Classic to BombBomb 3.0
  • Website and product clearly reflect a focused ICP and strong positioning
  • Measurable improvements in:
      • Activation
      • Conversion
      • Engagement
  • Al features are intuitive, adopted, and delivering value
  • A cohesive design system is implemented across product and web
  • Internal teams are aligned around a shared experience vision
     

About You

Who this role is perfect for


You are a principal-level designer and experienced strategist who thrives in transformation moments.

You've:
  • Designed products and experiences for specific vertical ICPs (or are excited to go deep into one)
  • Owned end-to-end customer journeys, not just product surfaces
  • Helped reposition products and translate strategy into experience
  • Partnered closely with Marketing or Product Marketing to translate positioning and messaging into high-performing user experiences
  • Driven measurable impact on conversion, activation, and retention

You think:
  • In customer journeys and workflows, not generic UX patterns
  • In systems that map to real-world  use cases (e.g., homebuilder sales cycles, buyer communication, project timelines)
  • In business outcomes, not just design output

You are:
  • Customer-obsessed and curious about how homebuilders operate
  • Highly collaborative and comfortable working across Product, Growth, and Marketing
  • Comfortable designing in ambiguous, evolving environments
  • Excited about Al as a core experience layer, not a feature add-on

Ideal Experience

  • 7-10+ years in product design, UX, or experience design
  • Experience in Saas at the $10M-$1QOM ARR stage
  • Strong portfolio demonstrating:
      • End-to-end product and web experience ownership
      • Work tied to measurable business outcomes
  • Experience designing for:
      • Vertical Saas or
      • Complex, real-world workflows tied to specific industries
  • Familiarity with PLG or hybrid GTM models

Bonus Points

  • Experience in homebuilding, real estate, or construction-related industries
  • Experience with AI/LLM-powered product design
  • Experience repositioning a product toward a new ICP
  • Experience building or leading design teams
     

Compensation

The OTE compensation range for this position is $150,000 - $175,000 annually. Final compensation for this role is determined by a variety of factors, such as a candidate’s relevant work experience, skills, certifications, and geographic location.

 

BombBomb’s Benefits & Perks include:
  • Excellent medical, dental and vision benefits for you and your family
  • Flexible Paid Time Off program
  • 9 paid holidays
  • 401k Plan with employer match
  • Monthly internet stipend
  • New hire home office set-up bonus
  • Annual education / development for your career growth
 

Our Commitment


BombBomb’s success in building human connection depends on our ability to foster an
equitable and inclusive work environment. We are committed to attracting, retaining, and
growing a diverse workforce where people from all backgrounds can feel empowered to bring
their whole selves to work, and contribute their best work. We never discriminate on the basis of
race, religion, national origin, gender identity or expression, sexual orientation, age, marital
status, veteran, and disability status. BombBomb is an equal opportunity employer that
welcomes everyone to our team.
 


 
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