Director of Marketing

Location: Remote within approved US states
Reports to: VP of Growth

About BombBomb

BombBomb is on a mission to help relationship-driven sales teams create authentic connections with their customers. We are a video messaging platform designed to help individuals and teams stand out, show up, and close deals faster.

We’ve built a strong foundation with thousands of customers across industries. Now, we are entering a critical phase: returning to sustainable growth by becoming more data-driven, more intentional, and more effective in how we generate demand and communicate value to the market. 

Marketing is a cornerstone of that transformation.

We’re excited to bring on an ambitious, hands-on leader to help us expand our existing engine.

Why Join BombBomb

You have the opportunity to:

• Expand our story and brand in the market, leveling up our positioning
• Own and shape our customer journeys from first contact through adoption
• Drive growth with our ICPs through segmentation, personalization and lifecycle optimization
• Build and scale lifecycle marketing programs (acquisition, onboarding, adoption, retention, expansion)
• Build and execute a social engagement strategy across key platforms
• Jointly own the funnel and our demand generation strategy
• Directly impact pipeline, revenue, and company trajectory
• Work side-by-side with leadership to drive growth

Why This Role Exists

We have a strong product, a loyal customer base, and a meaningful market opportunity.

What we lack is a scalable, data-driven growth model that connects ICP segmentation to a cohesive end-to-end customer journey.

Today:

• Lead flow is inconsistent
• Messaging lacks clarity and differentiation
• Marketing systems and processes are not fully optimized
• Growth is not meeting expectations

This role exists to fix that.

You will be a part of the marketing team, partnering directly with the VP of Growth to transform marketing from a set of activities into a structured, performance-driven growth engine.

This is a build + operate role, not a “manage what exists” role. You will think strategically and execute tactically. We are a small team and this is a hands-on-keyboard type of role.

You will own and execute a messaging strategy, campaign management, and ICP approach with a mandate to:

#1 – Clarify Our Market Position and Messaging

• Be relentless about turning BombBomb into the most talked about video messaging software
• Make us stand out on social and in our email marketing with clear, differentiated messaging for B2B prospects
• Build upon our product roadmap to turn new features into a value-driven story
• Create a “one brand” approach across all channels and touchpoints
• Enable Sales and Customer Success with strong narratives to increase close rates

#2 – Design a Hyper-Personalize Customer Journey & Experience

• Be super focused on creating a customized experience for our prospects and customers
• Own turning our ICP into targeted journeys that increase predictable conversion rates and decrease churn risk
• Drive adoption and enablement through curated campaigns that take customers from initial signup through onboarding to increase utilization - make them excited to use our platform!
• Create new ways to build pipeline through strategic investments in social platforms, email campaigns, webinars, partnerships, events and the like
• Leverage AI to scale content, personalization, and campaign execution, balancing AI automation with human ingenuity

#3 – Turn Marketing into a Predictable Pipeline Engine

• Be diligent about the numbers

In conjunction with RevOps and our marketing team: 

• Take our engine to the next level through using metrics to drive marketing decisioning
• Improve conversion across the funnel by increasing the number of MQLs through creative segmentation and channel expansion
• Own responsibility to work with marketing and sales to drive our Growth team targets

• Optimize our marketing tech to enable all available features and functions
• Improve attribution, reporting, and forecasting for a measurable path towards hitting our goals

What You’ll Own

Market Position & Go-To-Market Strategy

• Define and continuously refine our ICP, segmentation strategy, and target audiences
• Establish a clear, differentiated market position
• Develop core messaging frameworks across segments and use cases
• Lead go-to-market strategy across campaigns and launches
• Elevate brand presence across social and external channels
• Turn product innovation into compelling narratives
• Enable Sales and Customer Success with strong messaging

Customer Journey, Segmentation & Lifecycle Execution

• Own the end-to-end customer journey
• Translate ICP into personalized lifecycle journeys
• Identify and eliminate funnel friction
• Design segment-specific engagement strategies
• Scale personalization across channels
• Partner with Customer Success on adoption and retention
• Develop community and advocacy programs

Growth Engine, Demand Generation & Marketing Systems

• Co-own a scalable pipeline engine aligned to segmentation
• Partner with Director of Digital Marketing on execution
• Translate strategy into multi-channel programs
• Drive continuous experimentation and A/B testing
• Partner with RevOps on infrastructure and attribution
• Improve funnel visibility and forecasting

AI-Driven Marketing Innovation

• Leverage AI to scale content creation and campaign execution
• Use AI for personalization, segmentation, and targeting
• Experiment with new tools and approaches to improve efficiency and output
• Help position BombBomb as a modern, AI-enabled platform

Cross-Functional Partnership

• Work closely with Sales to align on pipeline goals and lead quality
• Partner with Product to bring new features and capabilities to market
• Collaborate with Customer Success to incorporate customer insights into messaging
• Act as a key leader within the Growth organization

What Success Looks Like (by the end of 2026)

• A clear, differentiated market position is established
• Marketing is generating consistent, qualified pipeline
• Funnel metrics are measurable, predictable, and improving
• Lead generation is no longer a bottleneck to growth
• Systems and processes are scalable and data-driven
• Marketing is viewed as a core revenue driver, not a support function

About You

Who This Role Is Perfect For

This role is ideal for someone who:

• Wants to build something meaningful from the ground up
• Thrives in small, entrepreneurial environments
• Is equally comfortable thinking strategically and executing tactically
• Wants ownership, accountability, and impact

What We’re Looking For

• 6 to 10+ years in SaaS marketing (demand gen, product marketing, or growth)
• Experience in $10M to $50M ARR environments (or similar scale)
• Proven track record of driving pipeline and growth
• Strong understanding of modern B2B SaaS GTM motions
• Experience working closely with Sales and Revenue Operations

Your Capabilities Include

Creative Ideation and Solutioning
You think outside the box, while knowing how to execute industry-standard, proven approaches to marketing.

Builder Mindset
You enjoy creating structure, implementing systems, and turning ambiguity into clarity.

Hands-On Execution
You are a doer. You’re comfortable launching campaigns, writing messaging, and analyzing performance yourself.

Demand Generation Discipline
You bring rigor to metrics, processes, and execution. You know how to build and scale pipeline across channels and continuously improve performance.

Strategic Thinking
You can connect day-to-day marketing activities to company-level growth outcomes.

Strong Communication & Collaboration
You align teams, influence stakeholders, and create shared understanding across functions.

Compensation

The OTE compensation range for this position is $140,000 – $170,000 annually. Final compensation is determined by experience, skills, and location.

BombBomb’s Benefits & Perks

• Excellent medical, dental, and vision benefits
• Flexible Paid Time Off
• 9 paid holidays
• 401k with employer match
• Monthly internet stipend
• Home office setup bonus
• Annual education and development support

Our Commitment

BombBomb's success in building human connection depends on our ability to foster an equitable and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from all backgrounds can feel empowered to bring their whole selves to work, and contribute their best work. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran, and disability status. BombBomb is an equal opportunity employer that welcomes everyone to our team.